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[1]巩增芳,蒋效宇.网红在女装电商价格与销量中的调节作用分析[J].北京服装学院学报(自然科学版),2021,(02):77-81.
 GONG Zeng-fang,JIANG Xiao-yu.Analysis of the Moderating Effect of Online Celebrity on Women’s E-commerce Price and Sales[J].Journal of Beijing Institute of fashion Technology,2021,(02):77-81.
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网红在女装电商价格与销量中的调节作用分析

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备注/Memo

收稿日期:2020-11-02 基金项目:北京服装学院科学研究项目资助(2020A-03) 作者简介:巩增芳(1995—),女,北京服装学院硕士研究生。 通信作者:蒋效宇,副教授;E-mail:sxyjiangxiaoyu@bift.edu.cn。

更新日期/Last Update: 2021-06-30