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[1]王静进,王鸿雁,胡守忠.服装产品属性对消费者购买意愿的影响研究 ——以高级感为中介变量[J].北京服装学院学报(自然科学版),2021,(02):71-76.
 WANG Jing-jin,WANG Hong-yan,HU Shou-zhong.Research on the Influence of Clothing Product Attributes on Consumers’Purchase Intention:Taking the Sense of Superiority as an Intermediary Variable[J].Journal of Beijing Institute of fashion Technology,2021,(02):71-76.

服装产品属性对消费者购买意愿的影响研究 ——以高级感为中介变量


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收稿日期:2020-10-10 基金项目:上海工程技术大学研究生科技创新资助项目(0239-E3-0903-19-01396) 作者简介:王静进(1995—),女,硕士研究生,主要从事服装市场营销研究;E-mail:1690357129@qq.com。 通信作者:胡守忠,教授;E-mail:hushzh@sues.edu.cn。

更新日期/Last Update: 2021-06-30