PDF下载 分享
[1]王静进,王鸿雁,胡守忠.服装产品属性对消费者购买意愿的影响研究 ——以高级感为中介变量[J].北京服装学院学报(自然科学版),2021,(02):71-76.
 WANG Jing-jin,WANG Hong-yan,HU Shou-zhong.Research on the Influence of Clothing Product Attributes on Consumers’Purchase Intention:Taking the Sense of Superiority as an Intermediary Variable[J].Journal of Beijing Institute of fashion Technology,2021,(02):71-76.
点击复制

服装产品属性对消费者购买意愿的影响研究 ——以高级感为中介变量

参考文献/References:

[1] VOSS K E, ERIC R S, BIANCA G. Measuring the hedonic and utilitarian dimensions of consumer attitude[J]. Journal of Marketing Researeh,2003,40(3):310 - 320.
[2] 胡彦蓉,刘洪久,吴冲. 产品属性对品牌资产影响实证研究——— 基于顾客心智的视角[J]. 商业经济研究,2015(4):58 - 61. HU Y R, LIU H J, WU C. An empirical study on the impact of product attributes on brand equity—Based on the perspective of cus- tomer mind[J]. Business Economics Research,2015(4):58 - 61.
[3] DAR-NIMROD I, GANESAN A, MAC C C. Coolness as a trait and its relations to the big five, self-esteem, social desirability, and ac- tion orientation[ J]. Personality and Individual Differences,2018, 121(2):1 - 6.
[4] 曹宵情,刘尊礼,鲁成. 黄色明度饱和度对服装高级感的影响研 究[J]. 丝绸,2019,56(9):50 - 55. CAO X Q, LIU Z L, LU C. Study on the influence of yellow light- ness and saturation on clothing high quality [ J ]. Silk, 2019, 56(9):50 - 55.
[5] SUNDAR S S, TAMUL D J, WU M. Capturing “ cool冶: Measures for assessing coolness of technological products [ J]. International Journal of Human-Computer Studies,2014,72(2):169 - 180.
[6] BRUUN A, RAPTIS D, KJELDSKOV J, et al. Measuring the cool- ness of interactive products: the COOL questionnaire[ J]. Behav- iour & Information Technology,2016,35(3):233 - 249.
[7] HAGTVEDT H, PATRICK V M. Art infusion: The influence of visual art on the perception and evaluation of consumer products [J]. Journal of Marketing Research,2008,45(3):379 - 389.
[8] BARNIER V D, VALETTE F P. Culture and luxury: An analysis of luxury perceptions across frontiers [ M]. Wiesbaden: Gabler Ver- lag,2013.
[9] PRACEJUS J W,O’GUINN T C,OLSEN G D. When white space is more than burning money: Economic signaling meets visual commer- cial rhetoric[ J]. International Journal of Research in Marketing, 2013,30(3):211 - 218.
[10] 吴金南,李见,黄丽华. 智能产品创造性对消费者感知吸引性 与购买意图的影响研究[ J]. 研究与发展管理,2017,29 (5): 77 - 86. WU J N, LI J, HUANG L H. Study on the impact of smart product creativity on consumer perceived attraction and purchase intention[J]. Research and Development Management, 2017, 29(5):77 - 86.
[11] RIDDLE L, KAMENIDOU I, MYLONAKIS J, et al. An explora- tory study on the reasons for purchasing imported high fashion ap- parels[J]. Journal of Fashion Marketing and Management: An In- ternational Journal, 2007,11(1):148 - 160.
[12] 高成,肖春曲,赵姝婕,等. 艺术图像的视觉复杂性对产品奢侈 感的影响研究[J]. 新闻与传播评论,2019,72(5):84 - 98. GAO C, XIAO C Q, ZHAO S J, et al. Study on the influence of visual complexity of artistic images on product luxury[J]. Journal- ism and Communication Review,2019,72(5):84 - 98.
[13] 叶许红,韩芳芳,翁挺婷. 网购平台产品图片视觉特征的影响 作用研究[J]. 管理工程学报,2019,33(2):84 - 91. YE X H, HAN F F, WENG T T. Study on the effect of visual characteristics of product images on online shopping platforms[J]. Journal of Industrial Engineering and Management Science,2019, 33(2):84 - 91.
[14] HOMBURG C, SCHWEMMLE M, KUEHNL C. New product de- sign: Concept, measurement, and consequences[ J]. Journal of Marketing,2015,79(3):41 - 56.
[15] CELHAY F, MAGNIER L, SCHOORMANS J H, et al. Hip and authentic defining neo-retro style in package design[ J]. Interna- tional Journal of Design,2020,14(1):35 - 49.
[16] EYTAM E, TRACTINSKY N, LOWENGART O. The paradox of simplicity: Effects of role on the preference and choice of product visual simplicity level[ J]. International Journal of Human-Com- puter Studies,2017(105):43 - 55.
[17] 李见,龚艳萍,谢菊兰,等. “哇! 这真酷冶:消费者酷感知研究 综述及展望[J]. 外国经济与管理,2020,42(1):42 - 54. LI J, GONG Y P, XIE J L, et al. “Wow! This is so cool冶: a re- view and prospects of consumer cool perception research[J]. For- eign Economics and Management,2020,42(1):42 - 54.
[18] 唐颖,傅炯. 年轻消费者对护肤品包装设计中的高级感研究[J]. 设计,2016(21):20 - 22. TANG Y, FU J. Research on young consumers’ sense of advanced in skin care product packaging design[ J]. Design, 2016 (21): 20 - 22.

备注/Memo

收稿日期:2020-10-10 基金项目:上海工程技术大学研究生科技创新资助项目(0239-E3-0903-19-01396) 作者简介:王静进(1995—),女,硕士研究生,主要从事服装市场营销研究;E-mail:1690357129@qq.com。 通信作者:胡守忠,教授;E-mail:hushzh@sues.edu.cn。

更新日期/Last Update: 2021-06-30