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[1]田宵函,郭瑞良,王保鲁.基于感知风险理论的淘宝直播中服装消费者购买意愿研究[J].北京服装学院学报(自然科学版),2021,(1):61-66.
 TIAN Xiao-han,GUO Rui-liang,WANG Bao-lu.Research on the Purchase Intention of Apparel Consumers inTaobao Live Based on the Theory of Perceived Risk[J].Journal of Beijing Institute of fashion Technology,2021,(1):61-66.
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基于感知风险理论的淘宝直播中服装消费者 购买意愿研究

参考文献/References:

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备注/Memo

收稿日期: 2020 -08 -07 基金项目: 北京市社科规划项目(19YTB013) 作者简介: 田宵函(1995—),女,硕士研究生。 通信作者: 郭瑞良,男,副教授;E-mail:fzygrl@ bift. edu. Cn

更新日期/Last Update: 1900-01-01